Branding is all about consistency. How do you get there?
With a style guide. A brand system keeps a brand consistent for everything from outbound marketing and collateral to a company’s website and internal communications, and a style guide is essentially a visual DNA of a company’s branding. A style guide dictates logo size requirements and placement, color palette, appropriate fonts, iconography, photography, tone, messaging, and even web-specific elements—like brand colors, fonts, etc.—all the way down to its 404 error pages.